Brothers Mark and Craig McMorris launched the McMorris Foundation in 2012 with a vision of creating a more affordable, accessible, and inclusive sport culture in Canada.
Growing up, the pair was fortunate to have plenty of opportunity to explore their athletic potential, but they soon realized this was not a reality shared by many of their peers.
In Canada, one in five children lives below the poverty line. Not surprisingly, participation in organized sport has been on the decline for decades. Rising equipment costs and registration fees compound systemic issues related to cultural inclusivity and confidence, all but removing the option of sport for countless Canadian households.
To date, the McMorris Foundation-now a registered charity-has raised over $150,000 and created athletic opportunities for more than 1,500 Canadian youth. In addition to a core partnership with the Canadian Tire Jumpstart (LINK) program, the McMorris Foundation also supports various national initiatives that promote physical activity and well-being.
A note from founders Mark and Craig:
"We know firsthand sport's ability to change a life. Whether this means improving performance at school, boosting self-esteem, or teaching valuable life skills like leadership, collaboration, problem solving, and communication, the benefits of sport are undeniable.
Since the beginning, the McMorris Foundation has served one main goal: to help kids experience the joy and power of sport the same way we did. Removing barriers to entry is essential because we believe the biggest and best change comes from four things: passion, community, inspiration, and partnership.
We want to extend our most heartfelt thanks to each and every one of you who has supported and continues to support this important cause. By doing so, you are investing in the future of Canada, and making our country a healthier, happier place to live."